How to make an impactful brand?

The objective was to release images without personality that can be found in "Getty Images" or other image banks, in order to give a real graphic identity so that the brand is identifiable and positioned.
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I worked on the logo and the graphic charter in an iterative cycle internally with the marketing teams and management.
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The final proposal is accompanied by a new iconography, a palette of colors and shapes. The main constraint was to make the brand very identifiable, compared to its competitor and above all adaptable for the web but also for printing because the marketing is positioned on the display and distribution of physical goodies (cups, tote-bags, stickers...) to partners and health professionals.
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After carrying out this work on the brand, unfortunately it did not have time to come to light before the acquisition of Mondoctor by Doctolib.