Crate Barrel Logo

Crate & Barrel

Web Designer
Project Overview
Offline and Online Store to find the best in home essentials such as modern furniture, small kitchen appliances & dinnerware.
My Contributions
As a designer i was in charge of the conception of the e-commerce website Crate&Barrel for Dubai. I have been in Dubai for 2 months to frame the project with a design thinking approch. Every morning was dedicated to workshops with the client with a clear objective each time.
Product design work
Home page and promotion pop-up.
Product design work
Collection list.
How to get user insights ?
UX Research
For 1 month, accompanied by a great feature team, we had a lots of Design thinking workshops with our client and a few users in order to identify with clients, users and their needs. An effective methodology to involve all stakeholders and make use of their expertise. We were even able to conduct interviews directly in store.
This work allowed us to establish the buyer personae matrix as well as the architecture of the journey in order to validate it with the client before writing the first line of code.
Product design work
Product design work
Product page and more options.
Product design work
Login and checkout page.

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